Whether taking short-term risks to build long-term financial stability or learning from aspirant brands, businesses of all sizes and industries have been looking to professional sports leagues like the NHL for inspiration to help grow their organizations and teams.
During this live webinar, the OverDrive Professional team will be joined by Norm O’Reilly and Rick Burton, the authors of the recently published book Business the NHL Way: Lessons from the Fastest Game on Ice. Rick and Norm will share their stories and lessons from studying the NHL and how businesses and professionals can learn from the league and its leadership.
Join us to discover how brand enhancement, product extensions, championing DEI, and embracing technological change can contribute to your company’s growth in 2023 and beyond. The OverDrive Professional team will share how innovative companies implement programs to champion organizational values and culture that drive their businesses. Highlighting examples:
Please register above to view this Webinar.
Lindsey Levinsohn is an account manager at OverDrive, working with academic, corporate, and special libraries. Before joining the OverDrive team, she worked as a collection development and technical services manager in public libraries. She holds a master’s degree in library and information science from Kent State University.
Steven Rosato is a business development executive and general manager at OverDrive Professional, the leading reading platform for academic, corporate, and special libraries. Before joining OverDrive in 2016, he was the event director of BookExpo America, spending 20 years as an executive with Reed Exhibitions. He also worked extensively with senior government officials and published luminaries from China, Russia, Poland, Italy, Mexico, Spain, and the Middle East while running BEA’s Global Market Forum program. He's a graduate of Eastern Connecticut State University with a degree in business management.
Norm O’Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including Sports Business Management: Decision Making Around the Globe and 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro.
Rick Burton is the David B. Falk Professor of Sport Management at Syracuse University and Syracuse’s former faculty athletics representative to the NCAA and Atlantic Coast Conference (ACC). He is a regular columnist for Sports Business Journal and Sportico. He is co-author of numerous books, including Forever Orange: The Story of Syracuse University, 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro, and Sports Business Unplugged: Leadership Challenges from the World of Sports.
