Recognizing the importance of sales professionals to the overall success of an organization, this webcast takes a deep dive into the current state of sales training, drawing on data from ATD’s new research report, 2019 State of Sales Training. Specifically, this webcast focuses on the way sales training is delivered, how salespeople learn best, and the frequency of training for sales professionals. The webcast will also discuss how sales training hours are divided as well as several of the top barriers to delivering effective sales training, and present recommendations for overcoming barriers and creating more effective sales training programs.
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Megan Cole is a research analyst at the Association for Talent Development (ATD). Her primary responsibilities include creating and programming surveys, cleaning and analyzing data, and writing research reports for publication. Prior to working at ATD, she worked as a market research analyst for a marketing company that specialized in association marketing. Megan received bachelor’s and master’s degrees from the University of Central Florida. She earned a doctorate in communication from Arizona State University.
Donna McCurley is the director of sales enablement at Curvature. Her areas of expertise are social selling and lead generation.
Doug Bushée is the vice president of sales enablement at Xerox Corporation. Doug has over 25 years experience in leading programs and people that improve the capabilities of global organizations. He’s recognized for his ability to conceive, develop and lead innovative strategies and programs for optimal organizational performance and change.
