This webcast will be based on the presenter’s upcoming ATD book, The Complete Guide to Building and Growing a Talent Development Firm. He will first give a high-level overview of all 12 steps needed to establish a sustainably profitable talent development business, and then focus on the four or five in which the audience is most interested, determined through a polling process.

Before the webcast, consider which of the 12 steps you would like to learn more about. The 12 steps are:

1. Understand the industry dynamics.
2. Figure out what you want and need.
3. Define your purpose.
4. Create a business plan and structure.
5. Put together a strategic plan.
6. Develop your offer.
7. Establish your operating system.
8. Market and sell your offer.
9. Serve your customers.
10. Recognize future trends.
11. Establish your growth plan.
12. Exit the business.

At the end of the webcast, you will not only be able to list the 12 steps, but also have gained insight into how to:

• Determine the business you want.
• Set up your business for success.
• Create a compelling offer.
• Operate your business effectively.
• Grow your business profitably.
• Move forward with your next steps.

Ample time will be provided for questions and interactive dialogue.