As the third largest not-for-profit health system in the United States, Providence Health & Services places great emphasis on service marketing and development. The organization devotes large amounts of time and effort to engage physicians and get the kind of input it needs to communicate with patients in a meaningful way while measuring how effective the services it markets really are. From using online research to determine what patients really want, to identifying operational barriers to cultural change, Providence uses a detailed approach to figure out how to make the organization more attractive to providers and patients alike. This webinar will explore the ways Providence uses research, training, and collaboration to develop effective marketing plans, service promotion, and messaging.
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Alan Shoebridge is the senior director of marketing operations for Providence Health & Services, an integrated health system that includes 34 hospitals, 475 physician clinics, and many other health and educational services. The third largest not-for-profit health system in the United States, Providence employs more than 76,000 people across Alaska, California, Montana, Oregon and Washington.
Alan has more than 15 years of direct marketing and communications experience for health care and medical insurance organizations with a focus on marketing plan development, advertising, messaging, research and other areas. He has also worked as a newspaper reporter and in public relations. Alan earned his BA in English from the University of Oregon.
Kate Huey leads Market Research and the Consumer Intelligence for Providence Health and Services. Kate brings almost 20 years of marketing experience to Providence and is working to redefine the healthcare experience for today’s consumer. Prior to joining Providence, Kate spent 16 years in marketing at Microsoft and Motorola championing the voice of the consumer.
