Bill Baker is the principal of BB&Co Strategic Storytelling. For over eight years, Bill and the BB&Co team helping companies build brand strategies for human nature, using storytelling to connect a company’s strategic plans to the employees and partners needed to bring them to life. More specifically, BB&Co uses storytelling strategically to help clients first uncover and define a strategic vision for their brand or branded initiative and then align, inspire and unlock the human energy needed to make that vision real. BB&Co also conducts training for senior executives and managers, helping them understand how to use storytelling to increase the impact and uptake of their communications and, with that, their ability to persuade, inspire and lead others.

BB&Co works with clients all over the world, including GE, Coca-Cola, Relais & Châteaux, Johnson & Johnson, State Farm, Cadillac Fairview, the Canadian Centre for Ethics in Sports, Hilton Worldwide, The Tourism Ministry of Spain, Travel Alberta, The Irvine Company and the University of British Columbia. Prior to starting BB&Co, Bill spent the first 18 years of his career in the world of advertising, most recently as part of the Global Planning Group of DDB Worldwide, but also working for other multinational agencies such as Saatchi & Saatchi and Grey. Bill is a magna cum laude graduate of Bowdoin College in Brunswick, Maine and attended both the Sorbonne in Paris and Albert Ludwigs Universität in Freiburg, Germany. He is an avid skier, a promising jazz pianist and an eternally frustrated golfer.